To dream big dreams is the starting point of great success. There are obstacles along the way to achieving those dreams, however. Business management expert Elihu Goldratt explains this with what he calls the “Theory of Constraints.” In accomplishing any goal, he says, there is a bottleneck that serves as a constraint on the process. This constraint sets the speed at which you achieve the goal. But he has found that if you concentrate on eliminating that limitation, you can speed up the process.
Let’s say you want to double your income. What is the limiting factor that’s holding you back and slowing you down? Your income is a direct reward for the quality and quantity of the services you render to the world. If you want to double your income, you have to double the quality and quantity of what you do for that income. This requires making a change so that your time is worth twice as much.
Here is an example:
One of the highest-paid commission-based professionals in the United States goal was to double his income in three to five years. When he analyzed his client base, he discovered that only a fraction of them contributed the majority of his profits. He also found that the amount of time he spent on a high-profit client was pretty much the same as the amount of time he spent on a low-profit client. So he very carefully, politely, and strategically handed off the low-profit clients to other professionals in his industry. He then put together a profile of his top clients and began looking exclusively for new clients who fit that profile. By taking on only clients who could become major contributors to his profits, instead of doubling his income in three to five years, he doubled it the first year!
One of the highest-paid commission-based professionals in the United States goal was to double his income in three to five years. When he analyzed his client base, he discovered that only a fraction of them contributed the majority of his profits. He also found that the amount of time he spent on a high-profit client was pretty much the same as the amount of time he spent on a low-profit client. So he very carefully, politely, and strategically handed off the low-profit clients to other professionals in his industry. He then put together a profile of his top clients and began looking exclusively for new clients who fit that profile. By taking on only clients who could become major contributors to his profits, instead of doubling his income in three to five years, he doubled it the first year!
Three Keys to Living Without Limits
What is holding you back? Is
it your level of education or skill? Is
it your current occupation or job? Is it your environment or health? What is
setting the speed for achieving your goals?
Remember, whatever you have learned, you can unlearn. Whatever situation you have gotten yourself into, you can probably get yourself out of. To live without limiting what you can achieve, you must recognize your constraints and then act to expunge them. To do that, you need clarity, competence, and concentration.
#1. Clarity
Clarity means that you are
absolutely clear about who you are, what you want, and where you’re going. You
write down your goals and make plans to accomplish them. You set priorities and
do something every day to move yourself forward. The more progress you make toward
accomplishing what’s important to you, the more self-confidence you have and
the more convinced you become that you have no limits.
# 2. Competence
Competence means that you begin to
become very good in your chosen field. You dedicate yourself to continuous
learning. You never stop growing. You realize that excellence is a moving
target. And you make a commitment to do something every day that enables you to
become better and better.
# 3. Concentration
Concentration means having the
discipline to focus on one thing, the most important thing, and stay with it
until it’s complete. It’s knowing exactly what you want
to be, have, and do. It’s persevering, without diversion or distraction, in a
straight line toward the things that can make a real difference in your life.
When you allow yourself to dream big
dreams, abandon the activities that are taking up too much of your time, and
focus your energies on alleviating your constraints, you start to feel an
incredible sense of power. As you focus on doing what you love to do and
becoming excellent in a few areas, you begin to think in terms of possibilities
rather than impossibilities. And you move ever closer to the realization of
your full potential.
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