The Marketing of Bottled Water

Custom-labeled bottled water is available as an advertising or marketing device on many websites on the Internet; let’s take a look on how it happened. 

Spring water is collected directly from the a natural source – typically far underground in natural aquifers –  and must be bottled at the source. Sources of spring water must meet certain hygiene standards, and may be further treated so they meet pollution regulations. Importantly for bottlers of water it can be extracted from different wells/sources in the same area – therefore if one source becomes polluted then the bottler can continue supplying from the same aquifer but from a different well, which allows for continuity of supply.



Mineral water emerges from under the ground, then flows over rocks before it’s collected. Unlike spring water, it can’t be treated except to remove grit and dirt. Mineral water again has to be bottled and sourced. Historically, it was often the case that people would travel to certain locations to drink mineral water that was said to have specific health benefits.


Water that which flows to the surface from an underground spring is considered natural spring water. Spring water loses none of its natural minerals. Bottled spring water is better suited for your body’s hydration needs, which is important for good health. In bottled water you will not find the impurities, flavors, sugar, salt, and toxins found in most water.

The human body is over 70% water and supports all of our bodily function. It regulates temperature, and also dissolves and rids your body of multiple impurities and toxins. Pure spring water cleans and hydrates your body better than anything else. It is the most crucial fluid you can drink. Flavored (flavor only, no carbs) carbonated water is considered the most refreshing drink available.

Myriad unhealthy conditions and illnesses have been linked to forms of mineral accumulation in the body. These include many potential problems from simple arthritis to life-threatening kidney failure. It has been shown that many of these problems are solved by removing these minerals and then flushing them out of the body.

This has led to the biggest new fad– indeed, a whole new industry– all kinds of bottled waters. The first 2 pages of a Google search on bottled water, lists multiple websites promoting water from any pure spring in the USA, each claiming to be the purest and best tasting. This has led to the newest and most popular way to get your brand, logo and slogan out before the public, bottled natural spring water that sports your company’s logo or trade mark on custom made labels. This type of marketing is referred to as private labeling. This is a clever, affordable way to market your company name, logo, or message to your customers. The marketing industry is always looking for something new and creative; custom labeled bottled waters or sparkling waters are a popular innovation, especially with the new health fad of always carrying drinking water with you.


The most unusual form of branding that I have come across is private label bottled water for wedding guests. Personalized labels can be made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom and the wedding date. The bottle label can be matched to the other items commonly ordered for weddings, such as napkins. FreeLabelMaker is a website where you can even make private labels instantly for free.

I guess you could even use this fun gimmick to announce the birth of your first child– private label bottled water named after the baby. If I sit here long enough, I can think of almost unlimited ways to employ private labeled bottled water, but I am sure you get the idea.